Kellogg Co. launched Cheez-It Twisterz flavored crackers this month to extend its Cheez-It snack line.
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| Cheez-It P-O-P |
Two flavors, Cheddar & More Cheddar and Hot Wings & Cheesy Blue, come in cube-shaped boxes and began appearing in stores nationally in early April.
Marketing support includes TV and print ads via Leo Burnett, Chicago, as well as P-O-P displays and cart ads and a national FSI with a 50-cent coupon.
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