K-C Looks for Grossest Grill in America

Posted on by Chief Marketer Staff

For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you.

It is out with the “Dirty Grills Gone Wild” contest that seeks the grossest grill in America.

If its owner can prove that the case, he will receive a new Dacor Epicure 36″ grill and grill cart (valued at $5,900) and a year’s supply of Scott Shop Towels.

People can enter online, where they can submit a digital photo of their dirty grill by Feb. 2.

“As the makers of some of the most heavy-duty rags and shop towels around, we’re all about cleaning things up,” Lauren Collier, an associate marketing manager for Kimberly-Clark Professional said in a release. “We’re looking to give one grubby griller a second chance, by awarding both a new grill and the cleanup tools to keep it that way.”

The contest is being promoted at barbeque competitions and football tailgate parties across the country, and will end the week after the Super Bowl.

Organizers will also be shooting footage of grimy grills for a “Dirty Grills Gone Wild” video that will be posted on the contest Web site as well as on other Internet sites.

Entries will be reviewed by a panel of judges, which includes Joey Mac’s Smoke Stax, the award-winning grilling team of Joe ( Joey Mac) McManus and Wayne Styck.

The winner will be announced in February.

Kimberly-Clark Professional is one of four global business segments of Kimberly-Clark Corp.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN