Jones Soda Launches Seattle Seahawks-Branded Flavors

Posted on by Chief Marketer Staff

Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week.

Looking to deliver gritty concoctions only a football fan could love, Jones’s limited edition Seahawks Collector Pack includes Dirt Soda, Perspiration Soda, Natural Field Turf Soda, Sports Cream Soda and Sweet Victory Soda for $19.95 a pack.

The packs, featuring images of Seahawks standouts Matt Hasselback, Deion Branch and Walter Jones, go on sale next week through Jones distributors.

The Seahawks Collector Pack was initially released for pre-sale online yesterday at JonesSodaStore.com. The soda company said the new product would be available in limited quantities.

“Now you can enjoy all the sweat and dirt an NFL player experiences, along with the ultimate taste of Sweet Victory,” said Peter van Stolk, Jones president and CEO, in a statement.

Jones will also issue its more traditional pure cane cola, sugar-free cola and lemon lime sodas in Seahawks-themed 12-packs with seven Seahawks photos in each box.

Jones signed a six-year deal in May to gain rights for use of the Seahawks trademarks and exclusive soft-drink rights at the team’s stadium, Qwest Field and Events Center.

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