This author speaks with former P&G global marketing officer Jim Stengel about the amazing and transformative work he did for the company: how he changed P&G’s reputation working from the outside in.
“Stengel cultivated relationships with top media outlets, academics and thought leaders. He invited business journalists to discuss his concept of “brand ideal” and shadow him at P&G. With every move, he hoped to persuade his colleagues as much as the rest of the world that P&G was a company with a meaningful role in people’s lives.” It’s a fascinating read from Forbes.com that covers a variety of topics and explains how Stengel’s work back then is still relevant today.
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