Jim Paull has joined CoreMedia Systems Inc. as president and COO. Carl Langrock, who had been president and COO since 2004, has resigned to pursue other interests.
Paull had been president and founder of Texas-based The Marketing Practice Inc. He will relocate to be near CoreMedia’s Fairfield, NJ headquarters.
Prior to founding The Marketing Practice Inc., Paull held several executive positions within the Media Measurement and Information Division of VNU, USA, including president of Marketing Resources, a provider of media-buying systems. He held similar posts at media planning systems provider Interactive Market Systems and media intelligence company Competitive Media Reporting. Earlier in his career, Paull founded Data Directions Inc., a provider of advertising agency management systems software.
CoreMedia provides direct response advertising technology.
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