Fans can soon interact with characters from the hit children’s television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour.
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| Jay Jay The Jet Plane hits the road with new tours |
The
Jay Jay The Jet Plane Tours America 2005 road show hits cities in April, showcasing Jay Jay, Brenda Blue and their friends from Tarrytown Airport. The tour, which kicks off April 23-24 with the Vidalia Onion Festival Air Show in Georgia, will include a live stage show, dedicated play area and varied activities tying in with the series’ theme, “Where Imagination Takes Flight” with air shows.
The effort marks the first time air shows and aviation festivals nationwide will include a children’s TV series.
The tour will be housed in a 53-foot themed tractor-trailer that comes to life at the event. In addition to the stage show, the experience will include themed bounce houses, a video viewing area, gift shop and activity areas, including Snuffy’s Creation Station, Herky’s Paint Station, Jay Jay and Tracy’s Picture Place and the Tarrytown Post Office.
More than 3 million people are expected to turn out at the 72 Jay Jay tour dates. Nationally acclaimed U.S. Navy air demonstration team, the Blue Angels, will perform at most of the tour sites.
To build buzz around the event, PorchLight Entertainment, Inc., the worldwide distributor of
Jay Jay The Jet Plane, will launch an interactive Web site,
Jayjay.com by April 15 in advance of the first airshow.
PorchLight Entertainment, Inc. is launching the national tour with JBP Entertainment Group and Fun Events Co., which includes Orlando, FL-based companies Baker Leisure Group, The Nassal Co. and investor Bill Bieberbach. The tour will run from April through November in 25 states.
TV spots and Internet materials will support.
PorchLight Entertainment developed the concept two years ago, testing it at two air shows in Las Vegas and in Wichita, KS. Executives were so pleased with the response, they decided to launch the effort nationally, Porchlight Entertainment COO Bill Baumann said.
“What we saw … was a limited entertainment offering for young families who came to these airshows,” Baumann said. “This is something the airshows see as a way to increase the young family audience and also to make their visits to the airshows much more memorable and enjoyable. We wanted to reach a large number of Jay Jay fans in a quality way.”
And with the event, PorchLight Entertainment is making sponsorship opportunities available. The group is in discussions with supermarket retailers to provide sampling opportunities and FSIs with packaged goods companies, David Bynder, the company’s director of marketing, said.
Starting in the fall of 2006, consumers will have their first-ever chance to interact directly with their favorite airplane buddies while learning about science and nature at the Orlando Science Center.
The Orlando Science Center is working with PorchLight Entertainment and designer ITEC Entertainment to create an innovative, hands-on children’s exhibit. The 2,000-square-foot exhibit will be themed with
Jay Jay The Jet Plane, his airplane friends and other elements from the TV series, which will focus on science and nature, Baumann said. After a four-month stay at the science center, the exhibit will travel to other museums and science centers over the next five to 10 years, he said.
The exhibit is expected to make appearances in three or four difference museums and science centers each year, reaching more than 30 cities during the course of the promotion, Baumann said. Sponsorship opportunities are also available for the traveling exhibit, he said.
“The Orlando Science Center is a really fun and exciting place for children to learn,” Baumann said. “There is a natural component between Jay Jay and the science center.”
Internet materials and TV spots will support. Local museums will promote the traveling exhibit through an extensive marketing campaign before the exhibit hits each city, Baumann said.
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