(Direct Newsline)—Shoppertrak has hired Jan L. Davis to serve as its president/CEO effective April 5. Davis had been with TransUnion LLC, Chicago, for eight years, most recently as an executive vice president and president of its TrueLink division.

John Banaher, former chief operating officer of TrueLink, will become the division’s president.

In her new role, Davis will bring her data-use expertise to Chicago-based Shoppertrak. The firm offers a variety of in-store data gathering programs to its clients, including its customer traffic counting capabilities. These allow retailers to adjust staff and inventory levels based on responses to promotional campaigns.

Shoppertrak also provides a way for retailers to establish a ratio of consumers who enter participating stores with those that make purchases, essentially allowing retailers to create visit-to-sale analysis, much in the way Web marketers measure individuals who visit sites against those that make purchases.

Davis said the company, which had primarily focused on selling its measurement hardware, is expanding into offering customer analytics.

Shoppertrak has hired Jan L. Davis to serve as its president/CEO effective April 5. Davis had been with TransUnion LLC, Chicago, for eight years, most recently as an executive vice president and president of its TrueLink division.

John Banaher, former chief operating officer of TrueLink, will become the division’s president.

In her new role, Davis will bring her data-use expertise to Chicago-based Shoppertrak. The firm offers a variety of in-store data gathering programs to its clients, including its customer traffic counting capabilities. These allow retailers to adjust staff and inventory levels based on responses to promotional campaigns.

Shoppertrak also provides a way for retailers to establish a ratio of consumers who enter participating stores with those that make purchases, essentially allowing retailers to create visit-to-sale analysis, much in the way Web marketers measure individuals who visit sites against those that make purchases.

Davis said the company, which had primarily focused on selling its measurement hardware, is expanding into offering customer analytics.