Jambo Will Provide Pay-per-call to Brokers

Posted on July 31, 2006 by Chief Marketer Staff

Informa Research Services, an Agoura Hills CA-based company providing services to the mortgage industry, has signed an agreement for a pilot program to use pay-per-call ads from Jambo to connect consumers and mortgage brokers.

The Jambo platform will identify the brokers served by Informa who are most likely to be relevant to a consumer searching for a mortgage in a given area. Besides adding relevance to online business listings, the Jambo service will send more highly qualified leads to the brokers and should give a boost to conversions.

Informa supplies mortage rate information to such Web sites as MSNMoney.com and The Motley Fool, as well as to a number of print publications nationwide.

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