Jack Morton Worldwide took top honors at the 28th Annual PRO Awards Gala Tuesday winning the Platinum PRO Award for Best Overall Campaign for “CoverGirl Rantin’ & Raven.”
Two agencies tied for the second special award, the MVPro Award for the most award winning campaigns for multiple brands. Jack Morton won for: Charmin, CoverGirl, Liberty Mutual Insurance and Royal Caribbean Cruises and IMG Live for Marriott Rewards, Marriott Courtyard, Under Armour and USAA.
Congratulations to all the winners!
Best Multidiscipline Campaign
GOLD
Brand: National Geographic Channels
Campaign: Genius
Agency: In-house
SILVER
Brand: Pepsico/Mountain Dew
Campaign: Impractical Jokers and Mountain Dew: Do the Dew
Agency: Stun and Pocull
BRONZE
Brand: Nintendo
Campaign: Kid’s Choice Awards and Nintendo Switch
Agency: Nickelodeon
Best Use of Event or Experiential Marketing (five venues or less)
GOLD
Brand: Google
Campaign: Hey Google CES
Agency: Sparks
SILVER
Brand: Comedy Central
Campaign: The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Agency: 23 Stories x Condé Nast
BRONZE
Brand: Wholly Guacamole
Campaign: The Guac Stop
Agency: Havas Formula
Best Use of Experiential Marketing (five venues or more)
GOLD
Brand: The Glenlivet
Campaign: The Glenlivet Dram Room
Agency: Grow Marketing
SILVER
Brand: The FIFA Club
Campaign: FIFA Club World Cup UAE 2017 Experiential & Community Outreach Campaign
Agency: Flash Entertainment
BRONZE
Brand: Tractor Supply
Campaign: Follow Us to the Fair Tour 2017
Agency: Pro Motion
Best Vehicle-Based Campaign
GOLD
Brand: Charmin
Campaign: Charmin Van GO
Agency: Jack Morton Worldwide
SILVER
Brand: Adult Swim
Campaign: The Don’t Even Trip Road Trip
Agency: The XD Agency
BRONZE
Brand: Uber Technologies
Campaign: Uber Ride and Drive
Agency: Manifold
Best Use of Disruptive Marketing
GOLD
Brand: Archer
Campaign: The Biggest Sports Endorsement Deal of All Time
Agency: FCB Chicago
SILVER
Brand: Southwest Airlines
Campaign: Center Seat Celebrated
Agency: AMP Agency
BRONZE
Brand: Google
Campaign: Hey Google CES
Agency: Sparks
Best Use of Shopper Marketing
GOLD
Brand: Cheez-It & Pringles
Campaign: Saturday vs. Sunday
Agency: Catapult
SILVER
Brand: Kellogg/Pop-Tarts
Campaign: Pop-Tarts & Destiny 2
Agency: The Integer Group
BRONZE
Brand: Cereal Partners Worldwide
Campaign: CPW Minions Cereal to Go
Agency: Index Promotions
Best Retail Campaign
GOLD
Brand: Nickelodeon
Campaign: Paw Patrol Pirate Pups at Target
Agency: In-house
SILVER
Brand: P&G/Pantene
Campaign: Care Beyond Hair at Shoprite
Agency: Upshot
BRONZE
Brand: Marie Claire
Campaign: The Next Big Thing Pop-Up Shop
Agency: Sparks
Best Sampling or Trial Recruitment Campaign
GOLD
Brand: Starbucks at Home
Campaign: Flavor Match
Agency: The Integer Group
SILVER
Brand: Welch’s
Campaign: Nothing but the Fruit Tasting Room
Agency: Mosaic
BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson
Best Use of Influencer Marketing
GOLD
Brand: Anheuser-Busch/Michelob Ultra
Campaign: Live Ultra Summer Series
Agency: Fusion Marketing
SILVER
Brand: St. Germain
Campaign: St. Germain
Agency: Epsilon
BRONZE
Brand: Love Tribe Apparel
Campaign: Nick 90’s by Love Tribe at Macy’s
Agency: In-house
Best Cause-Based Campaign
GOLD
Brand: State Farm
Campaign: State Farm Neighborhood of Good
Agency: The Marketing Arm
SILVER
Brand: Ford
Campaign: Ford Warriors in Pink More Good Days Tour
Agency: Match Marketing Group GTB
BRONZE
Brand: adidas
Campaign: Run for the Ocean
Agency: Match Marketing Group
Best Use of Marketing Innovation in a Campaign
GOLD
Brand: Lufthansa
Campaign: Live with Lufthansa
Agency: The Bait Shoppe
SILVER
Brand: OMEN by HP
Campaign: OMEN Challenge: PUBG Edition
Agency: Infinity Marketing Team
BRONZE
Brand: Amazon
Campaign: Nickelodeon Image Recognition with Amazon
Agency: Nickelodeon
Best Cross-Channel Engagement
GOLD
Brand: Beech-Nut Nutrition Co.
Campaign: Turn the Labels Around
Agency: Scrum50
SILVER
Brand: Cheeze It & Pringles
Campaign: Saturday vs. Sunday
Agency: Catapult
BRONZE
Brand: Deutsche Bank AG
Campaign: Information Security Awareness Campaign
Agency: Stagg & Friends GBH
Best Digital Campaign
GOLD
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store
SILVER
Brand: Wholesome
Campaign: Sweet Confessions
Agency: Upshot
BRONZE
Brand: Deutsche Bank AG
Campaign: Information Security Awareness Campaign
Agency: Stagg & Friends GBH
Best B2B Campaign
GOLD
Brand: GE
Campaign: Minds and Machines
Agency: Manifold
SILVER
Brand: Verizon
Campaign: Quantum Upgrade Journey Marketing
Agency: Ascend Marketing
BRONZE
Brand: Galderma Laboratories
Campaign: Galderma Train the Trainer Event
Agency: Eventive Marketing
Best Loyalty Marketing Campaign
GOLD
Brand: Marriott Rewards
Campaign: Extra Points Sunday
Agency: Chirpify, The Lacek Group
SILVER
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store
BRONZE
Brand: Caesars Entertainment
Campaign: Quest for Rewards
Agency: In-house
Best Local/Regional Campaign
GOLD
Brand: Illinois Council Against Handgun Violence
Campaign: Teddy Gun
Agency: FCB Chicago
SILVER
Brand: Charmin
Campaign: Charmin Van GO
Agency: Jack Morton Worldwide
BRONZE
Brand: American Airlines
Campaign: Flagship First Dining Pop-Up Experience
Agency: Geometry Global
Best Brand Awareness Campaign
GOLD
Brand: State Farm Insurance
Campaign: State Farm Color Full Lives
Agency: The Marketing Arm
SILVER
Brand: Michelob ULTRA
Campaign: Brewed for Those Who Go the Extra Mile
Agency: FCB Chicago/FCB RED
BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson
Best Use of Content Marketing
GOLD
Brand: Mars Wrigley Confectionary/Dove Chocolate
Campaign: Walmart Raised Me To Care
Agency: The Integer Group
SILVER
Brand: Liberty Mutual Insurance
Campaign: Master This
Agency: Jack Morton Worldwide
BRONZE
Brand: Marriott Rewards
Campaign: 6 Days, 7 Nights
Agency: imre, Wavemaker, Delmondo
Best Campaign on a Budget (under $250,000)
GOLD
Brand: Brooks Running
Campaign: The Brooks Big Endorsement
Agency: PrizeLogic
SILVER
Brand: Alienware
Campaign: Alienware Branch Battle Tournament
Agency: Mosaic
BRONZE
Brand: Archer
Campaign: The Biggest Sports Endorsement Deal of All Time
Agency: FCB Chicago
Best Multicultural/Lifestyle/Age-Targeted Campaign
GOLD
Brand: AT&T
Campaign: Haz Ruido
Agency: The 360 Agency
SILVER
Brand: State Farm Insurance
Campaign: State Farm Color Full Lives
Agency: The Marketing Arm
BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson
Best Campaign Targeting Millennials
GOLD
Brand: Adult Swim
Campaign: The Don’t Even Trip Road Trip
Agency: The XD Agency
SILVER
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store
BRONZE
Brand: Hefty
Campaign: Hefty Flip Cup Challenge
Agency: Inspira Marketing Group
Best Holiday or Seasonal-Themed Campaign
GOLD
Brand: LL Bean
Campaign: LL Bean Northern Lights Celebration
Agency: Newbridge Marketing Group
SILVER
Brand: Charmin
Campaign: Charmin Holiday
Agency: Jack Morton Worldwide
BRONZE
Brand: Yahoo!
Campaign: Yahoo! Mail’s Out of Office
Agency: FIRST
Best Entertainment Sponsorship or Tie-In
GOLD
Brand: Marriott Rewards
Campaign: Imagine Dragons LIVE from Bangkok
Agency: IMG Live, Telescope, Wavemaker
SILVER
Brand: Southwest Airlines
Campaign: Southwest at Luck Reunion
Agency: AMP Agency
BRONZE
Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media
Best Sports Sponsorship or Tie-in
GOLD
Brand: CoverGirl Cosmetics
Campaign: CoverGirl Rantin’ and Raven
Agency: Jack Morton Worldwide
SILVER
Brand: Courtyard by Marriott
Campaign: Courtyard Super Bowl Sleepover Contest
Agency: IMG Live
BRONZE
Brand: Barilla
Campaign: Barilla Fuel your Fitness with Mikaela Shiffrin
Agency: TPN
Best Use of Gamification, Contests and Sweepstakes
GOLD
Brand: Impractical Jokers
Campaign: Impractical Jokers Surprise and Delight
Agency: truTV
SILVER
Brand: Cheez-It, Pringles
Campaign: Kick it with the Pros
Agency: Catapult
BRONZE
Brand: AARP
Campaign: The Great American Expedition AARP Sweepstakes
Agency: HelloWorld
Best New Product Launch
GOLD
Brand: GoPro
Campaign: GoPro HERO6 & Fusion Launch
Agency: Pen&Public
SILVER
Brand: OMEN by HP
Campaign: OMEN Challenge: PUBG Edition
Agency: Infinity Marketing Team
BRONZE
Brand: Under Armour
Campaign: Under Armour C1N
Agency: IMG Live
Best Use of Social/Viral Marketing in a Campaign
GOLD
Brand: Mastercard
Campaign: Mastercard #ArnieWould
Agency: Octagon
SILVER
Brand: Arby’s
Campaign: Arby’s #MeatSweats
Agency: Manifesto
BRONZE
Brand: National Geographic Partners
Campaign: Genius Chatbot
Agency: National Geographic
Best Use of Video
GOLD
Brand: Campari America—Cabo Wabo Tequila
Campaign: Road to the Royal
Agency: Fusion Marketing
SILVER
Brand: Warner Bros./Wonder Woman
Campaign: Conan Trains with Wonder Woman
Agency: Turner Entertainment Networks
BRONZE
Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media
Best Buzz Campaign
GOLD
Brand: Arby’s
Campaign: Arby’s #MeatSweats
Agency: Manifesto
SILVER
Brand: Royal Caribbean Cruises
Campaign: SeaBeyond
Agency: Jack Morton Worldwide
BRONZE
Brand: Google Play
Campaign: Play to Pay Laundromat
Agency: SoHo Experiential
Best Use of AI/VR/AR
GOLD
Brand: United Services Automobile Association
Campaign: USAA Army Navy Game—Parachute Virtual Reality
Agency: IMG Live
SILVER
Brand: Lufthansa
Campaign: Live with Lufthansa
Agency: The Bait Shoppe
BRONZE
Brand: Dell
Campaign: Dell + Persado
Agency: LaunchSquad
Best Corporate Social Responsibility Campaign
GOLD
Brand: National Hockey League
Campaign: Declaration of Principles
Agency: The Vault
SILVER
Brand: Anheuser-Busch/Stella Artois
Campaign: Filmmaker Lounge at Sundance
Agency: Mosaic
BRONZE
Brand: March of Dimes
Campaign: March of Dimes Imagine a World
Agency: Allied Experiential
Best Campaign Targeting Gen Z
GOLD
Brand: Teen Vogue
Campaign: Teen Vogue Summit
Agency: 23 Stories X Condé Nast
SILVER
Brand: Kennedy Space Center Visitor Center
Campaign: The Summer of Mars Experience Tour
Agency: Marketing Werks
BRONZE
Brand: FedEx
Campaign: FedEx Innovation Challenge
Agency: Switch
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