IWCO Direct Announces Details of Expansion Plan

Posted on by Chief Marketer Staff

IWCO Direct, Chanhassen, MN, an integrated direct mail services company, announced plans to increase lettershop capacity by 35% and add capabilities to reduce cycle time, while providing products and services to support personalization models for direct mail programs.

IWCO Direct will invest more than $4 million for high-speed mailing equipment including affixers, embossers, bindery lines and inserters. In addition, IWCO Direct will increase commingling capacity with the addition of its fifth Siemens Dematic Delivery-Point Bar Code Sorter, the same equipment used by the United States Postal Service to sort mail, according to the company.

An additional $1.5 million investment will support technology upgrades for data processing, personalization and proofing technologies. Installation of both equipment and technology will begin in July and will be completed by December. An evaluation of additional expansion opportunities in other geographic locations is underway.

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