Infographic: ‘Native Advertising in Context’

Posted on

Solve Media, a performance-based advertising firm, put together an infographic to explain what “native advertising” actually is. The term is growing in popularity and was mentioned in recent reports from BIA/Kelsey and eMarketer regarding the future of mobile ads.

“Native advertising is not advertorial,” according to Solve Media. “Instead, it contributes value to any page it graces by improving user experience and adding value for consumers.”

The infographic explains what native advertising is selective content delivered in-stream, not automated advertorials in ad boxes.

Examples include:

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



CALL FOR ENTRIES OPEN



CALL FOR ENTRIES OPEN