Incentives: Did You Know…Premiums Deliver Better ROI?

Posted on by Chief Marketer Staff
  • 12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey.
  • Nearly half of respondents reported handing out premiums at events or on tours.
  • Premiums deliver better ROI (55%) compared to ad specialties (15%), the survey found.
  • Of the 71% of business people who received a promotional product in the last 12 months, 34% had the item with them when surveyed, says the Promotional Products Association International.
  • Of that group, 35% kept the item after two years, 22% after six months and, even better, 76% of the group recalled the advertiser’s name and 52% did business with the advertiser, the PPAI survey found.

Got an incentives tip to share? Contact Patricia Odell at [email protected]

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