Inaugural Conference to Focus on Trends Driving Lead Gen and Customer Acquisition

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LAS VEGAS, Nev. (March 3, 2008) – One creates markets and what the other says moves them. Together, former Experian Interactive(SM) head Ed Ojdana and RBC Capital Markets financial analyst Jordan Rohan will share their insights about the past, present and future of online lead generation at LeadsCon, April 2-4, 2008 at the Palms Casino and Resort in Las Vegas.

LeadsCon is a first-of-its-kind conference and trade show expressly designed for the online lead generation and customer acquisition industry. In addition to the keynote session, LeadsCon offers a jam-packed program of interactive panel discussions featuring industry thought leaders, networking opportunities and a full exhibit hall. Sessions will explore those areas most pertinent to the practice and understanding of lead generation, including M&A, lead quality, the legal landscape, and lead management.

“Ed Ojdana and Jordan Rohan are two guys you absolutely must hear if you’re going to be successful in online lead generation in 2008 and beyond,” said Internet advertising market strategist and online columnist Jay Weintraub, the entrepreneur behind LeadsCon. “They exemplify what LeadsCon is all about: bringing together the best minds in the business for an open and frank discussion of how online lead generation is changing, why it is changing and what it’s going to take for companies to thrive in a very volatile environment.”

As founder of ConsumerInfo and former head of Experian Interactive™ (FreeCreditReport.com, LowerMyBills.com and others), Ed Ojdana has helped create and define the online lead generation industry, according to Weintraub. “Ed has done more that just about anybody to advance the lead gen business,” he says.

As managing director of RBC Capital Markets, Jordan Rohan since 1999 has been a frequent commentator on online media, search and e-commerce companies and trends. “When Jordan talks, markets listen,” Weintraub says. “His scorecard for picking successful tech stocks is among the best anywhere.”

For more information and to register for LeadsCon, visit www.leadscon.com or email [email protected]. Conference registration is $395 before March 21, 2008. Attendees who book a room at The Palms Casino and Resort before March 10 can receive a special LeadsCon $149/night room rate by specifying promotional code AL0308D when making reservations.

About LeadsCon

LeadsCon is a first-of-its-kind conference and expo designed for companies in the fast-evolving online lead generation and customer acquisition industry. LeadsCon offers a stimulating and collaborative environment where industry leaders and professionals from across the spectrum can network, share ideas, trends and best practices, and learn about the latest performance-based products and services. For more information, visit www.leadscon.com.

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