Image Fiasco: What AOL’s Changes Mean to You

Posted on May 30, 2007 by Chief Marketer Staff

AOL last week spurred a ruckus in the e-mail marketing industry when it rolled out a new version of its AOL.com and AIM.com free e-mail services that automatically block images by default.

First the Email Experience Council issued a report saying that the services were blocking all images by default. Then deliverability concern Return Path issued a report saying that according to its tests, the services were blocking images only for new subscribers.

So which is it, and what does it all mean to you?

Sarah Matin, a spokeswoman for AOL tried to get a representative on the phone this morning, but was unsuccessful.

However, she e-mailed this newsletter the following statement:

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