HSN Teams with Harrah’s for Summer Birthday Bash
Cable shopping channel HSN has begun a summer-long celebration of its 33rd birthday with a cross-promotional partnership with Harrah’s Entertainment that will offer branded gift cards and resort vacations to both Harrah loyalty members and the general public.
On June 1 the casino powerhouse began offering HSN-branded gift cards to selected members of its Total Rewards loyalty program. The cards, worth several millions of dollars in aggregate value, will be handed out through local promotions intended to drive loyalty members to one of 25 Harrah’s casino resorts around the U.S.
Members will also be able to play an HSN $185K Birthday Giveaway game, an instant-win contest that can earn them gift card prizes.
On the HSN side, starting June 30, visitors to the www.hsn.com/vegas can also take part in the multichannel merchant’s “Lucky 33” commemoration by playing the $185K Birthday Giveaway game.
“HSN is constantly striving to deliver new discoveries and a great shopping experience for our customers,” HSN executive vice president of programming, marketing and business development Bill Brand said in a release. “This exciting new relationship with Harrah’s provides HSN with a highly creative and compelling marketing platform from which to launch our birthday celebration.”
Players at the HSN site will also be automatically entered into a grand prize drawing for one of 62 trips for two to “HSN in Las Vegas” a celebrity-pitchperson-filled broadcast event at Harrah’s Planet Hollywood resort and Casino in Las Vegas August 14-15. Numbered among the famous selling their wares at this live broadcast will be HSN favorites chef Wolfgang Puck, model and jewelry designer Molly Sims, and Serious Skin Care founder Jennifer Flavin-Stallone.
Attendees at the “HSN in Las Vegas” event will be able to use their gift cards to purchase merchandise at eight boutique kiosks. Grand prize drawings to attend the broadcast event will be aired every evening on HSN TV through the month of July.
