How to Track Offline Marketing Campaigns With Google Analytics
If you place ads in print magazines or newspapers, or utilize other offline channels like conference exhibits, pamphlets or billboards, you might be having some trouble measuring results. KISSmetrics offers up some tips on how to track offline promotions through Google Analytics and other strategies. For instance, custom landing pages created specifically for offline campaigns are a great way to track offline promotions online. “By creating custom landing pages, you can focus on the main goal of the ad and target it toward the audience type that would be coming from your offline marketing campaign.” When creating custom landing pages for tracking offline marketing efforts, be sure to keep the URL short, add a “noindex” meta tag and include your phone number. A simpler tactic is to use custom discount codes
