How to Prevent Information Overload
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by Chief Marketer Staff
Due to the economics of technology, companies can collect and store information on nearly every interaction with their clients, suppliers and internal operations. In fact, according to a 2001 report from Forrester Research Inc., Global 3500 enterprises spent, on average, $664,000 annually on database systems. Unfortunately, a firm’s ability to effectively utilize this collected information to support strategic business decisions lags behind the capacity to collect and store it. However, if a company can can leverage data for decision support, it’d be more likely to have a competitive edge in its market sector.
Gordon Moore, who later went on to co-found Intel, defined what’s now known as
