Blogs are losing subscribers and one of the reasons why could be unappealing headlines. As readers use social media feeds to replace their blog subscriptions, they’re putting themselves into an arena where they have less than a second to decide whether a headline is important enough to click on. This means marketers have a job: “To make our social media teasers irresistible. So much so that people just have to click on the link or retweet it out to their community.” Here are 10 tips that work well for Facebook but even better for Twitter. The rule of thumb is to leave 25 characters for the retweet, meaning that the tweet you write shouldn’t be longer than 115 characters. Among the 10 types of social media teasers to use are: tell them what to expect up front, use fear, ask a question, don’t give everything away, take an opposing view and pull the curtain back. (New Media Expo Blog)
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