How Marketers Can Harness the Potential of Alt-Commerce Retail
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by Chief Marketer Staff
Consumer shopping preferences are taking new forms and inspiring entirely new purchase channels, from social commerce to recommerce and beyond. A column in Multichannel Merchantlooks at these new trends and how marketers can harness their potential.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.