The proliferation of misinformation and disinformation across the Internet, and the fact that we’re in a U.S. election year, makes the programmatic ad buying process particularly precarious for brands right now. How can marketers establish control over what content their marketing messages run against? A piece in CM sister pub AdExchanger looks how advertisers can be proactive.
“Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising makes it easy for brands to end up next to this content,” writes AdExchanger‘s Hana Yoo. “An onslaught of AI-generated misinformation is only worsening the situation ahead of this year’s elections in the U.S. and abroad.”
To assist advertisers with information on where to direct their ad spend, the misinformation-detecting company NewsGuard launched a 2024 election misinformation tracking center. Here’s how marketers can benefit.
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