Conversations around menstruation are no longer taboo. If anything, those conversations have become almost mainstream and women and girls are happy to engage in learning about different products and how others handle that “time of the month.”
The brand LOLA shined a light on the fact that many women have no idea what their tampons are made of. LOLA markets 100% organic tampons.
Alexandra Friedman, one of the pair of college friends who founded the company, spoke with BrandChannel about what makes LOLA the better alternative, how the brand moves customers loyal to other brands and the design concept behind the product, packaging and brand.
She also discusses how LOLA stands out in a highly competitive marketplace where other major players also market organic tampons.
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