For the past two and a half years, Levi’s has been integrating artificial intelligence applications into the brand’s data strategy by investing in targeting consumers with relevant marketing messages. The focus is threefold: targeted email messages; the online experience across its app and website; and the buying experience. AdExchanger spoke with Levi’s AI chief Katia Walsh about applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combating bias in algorithms, and more.
Network
