As the Covid-19 global health emergency continues to affect the world economy, marketing organizations that depend on sales meetings, conferences and travel for leads and business are anxiously awaiting the virus’s latest developments. Facebook’s Global Marketing Summit, Cisco Live: Melbourne and the 2020 Geneva Motor Show bit the dust this week. The 2020 Olympics in Tokyo are on the chopping block, too. And this just in: the Game Developers Conference planned for mid-March in San Francisco has been cancelled after losing participants, including Facebook, Sony and Microsoft.
Some events, such as PAX East in Boston, have went ahead as planned. But as the list of event cancellations grows longer, some exhibitors are pivoting with digital strategies in order to engage with attendees and promote their products. For instance, Gigabyte, a company that planned to be present at Mobile World Congress, offered a digital tour of its booth. Armani staged a runway fashion show without an audience. And convention centers are increasing sanitation measures typically put in place for flu season. Read more about how businesses are responding to the health crisis in Event Marketer.
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