In a roundup of hot takes and trends within the experiential marketing industry, CM sister pub Event Marketer profiled ibotta’s cash showers, Fabletics’ Fab Daddy mascot and Olivia Rodrigo’s glitter-filled toilets.
“For the next month, Ibotta, which filed for IPO on March 22, is giving consumers a chance to rake in the dough,” writes Event Marketer‘s Kait Shea. “The Walmart-backed cashback rewards app hit NYC last week, and will make its way to Chicago and Denver in April, with interactive ‘Make It Rain’ installations designed to look like fluffy clouds. Attendees are invited to walk through the social media-friendly spaces to take curated photo ops, while also getting a chance to literally be showered in cash at random times throughout the day.”
Another brand that stood out for its clever experiential tactics this week was activewear brand Fabletics. It caused a commotion along the course of the Los Angeles Marathon with three cheer zones operated by brand ambassadors holding cheeky motivational signs designed to get attention from the runners. “Much of the messaging was designed to celebrate Fabletics’ first-ever sports mascot, Fab Daddy, who takes the form of a giant letter ‘F,'” writes Shea. “Among messages: ‘This is the Fab Daddy you manifested.'”
Read more on the latest trends in experiential here.
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