IF EVER THERE WAS A MULTICHANnel merchant, it’s the HoneyBaked Ham Co.
The venerable firm sells home-style food through catalogs and over 300 retail outlets, relying on e-mail to communicate with customers. But it uses the medium differently in each channel.
Last December, for example, the Detroit-based company launched The Roundtable, an e-mail newsletter featuring holiday entertaining tips. Two issues have been sent to 70,000
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