->

->

Honda Markets its Fit to Gen Y

Honda Markets its Fit to Gen Y

Posted on June 24, 2014 by Chief Marketer Staff

Michael Barris (Mobile Marketer)

The 2015 Honda Fit is a car made for Gen Y’ers. It’s subcompact, good on gas and all the marketing will be easy for them to see: right on mobile, video and social networking sites. Here’s the case study.

Related Posts

ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution

July 14, 2024 by Kaylee Hultgren - Consumer Insights

Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship

June 30, 2024 by Anthony Vargas - Esports and Gaming

Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation

June 30, 2024 by Kaylee Hultgren - CMO Insights

4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers

June 29, 2024 by Georgia Harris - ABM

Navigating the Resurgence of Contextual Targeting: Ensuring Brand Safety and Relevance

June 23, 2024 by Monica Bellflower - Brand Reputation

Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

June 16, 2024 by Kaylee Hultgren - CMO Insights

5 Principles Every Modern Marketer Should Prioritize Right Now

June 16, 2024 by Bryan Law - CMO Insights

Brands on Fire: United Soccer League CMO on Community-First Storytelling

June 9, 2024 by Kaylee Hultgren - Community Building

How to Avoid Google Penalizing AI-Generated Marketing Content

June 9, 2024 by Sarah Evans - AI

How Small Businesses Can Spur Growth Through TikTok

June 9, 2024 by Logan Welbaum - Small Business Marketing

The Rise of Social Search: Strategies for Increasing Engagement

June 2, 2024 by Leslie Licano - social search

Cracking the Code on B2B Buying Groups: 3 Insights for Marketers

May 28, 2024 by Matt Hummel - B2B

Universal Analytics Back-up: Transitioning to G4 Data Measurement

May 19, 2024 by Kaylee Hultgren - Data Measurement

Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns

May 16, 2024 by Adam Rossow - brand lift

Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape

May 16, 2024 by Chief Marketer Staff - AI Search

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

May 12, 2024 by Krishnan Venkata - Big Data

How to Create a Custom GPT for Email, ChatBots and Improved Workflows

May 12, 2024 by Scott Bartnick - AI

Marketers on Fire: Milani Cosmetics CMO on Democratizing Prestige Beauty, Inclusivity and Social Trends

May 12, 2024 by Kaylee Hultgren - Beauty Marketing

How WWE Created a 5G-Enabled ‘Chair Phone’ – Q&A With Cricket Wireless Marketing AVP

May 5, 2024 by Kaylee Hultgren - Advertising Campaign

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

May 5, 2024 by Tracey Shirtcliff - Agency Pricing

How Etsy Is Upskilling its Workforce With GenAI and Machine Learning

April 28, 2024 by Kaylee Hultgren - AI

Three Ways Marketers Can Identify Brand Advocates

April 27, 2024 by Chief Marketer Staff - brand advocates

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

April 21, 2024 by Scarlett Shipp - Consumer Data Privacy

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

April 19, 2024 by Kaylee Hultgren - AI

NEXT PREV

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More

Call for entries now open

LAST CHANCE: Enter by July 12

CALL FOR ENTRIES OPEN

Enter by August 2