Hilton Garden Inn Tees Up Golfing Incentive

Posted on by Chief Marketer Staff

Golfers who book a stay at Hilton Garden Inn can now have their greens fees paid at golf courses in the U.S., Canada and the U.K, and will be entered in a sweepstakes to win one of three golf prizes.

Hilton Garden’s “Great Golf Giveaway” offers that perk for travelers who stay at
participating Hilton Garden Inn locations on a Thursday, Friday, Saturday or Sunday night through Oct. 19. Greens fees will be paid at 450 participating golf courses, and guests will also receive complimentary golf cart rentals if they use an American Express card. Golf vouchers are redeemable through Oct. 31.

Participating golf courses include the Stockwood Park Golf Centre in Luton, England, as well as famous U.S. greens, including Cog Hill Country Club outside Chicago, Ladies Professional Golf Association International in Daytona, FL, Castle Creek Country Club in Escondido, CA, Angel Park Golf Course in Las Vegas, Crystal Springs Golf Course in Burlingame, CA. and Painted Dunes Desert Golf Course in El Paso, Texas.

A list of participating courses is available at http://www.hgi.com/golf.

People who book reservations for the golf promotion through Aug. 15 also have a shot at a sweepstakes to win golf prizes. Prizes include a trip for two to the Team USA vs. Team Europe Tournament in Louisville, KY on Sept. 20-21; a one-day Golf School for two at an ESPN Golf School and a $400 Callaway Golf gift card certificate for each player. The third prize is a gold ensemble from Dockers valued at $1,000.

Golfers can also register to win without booking a reservation at http://www.hgi.com/golf.

The special offer targets “business travelers who are already staying with us and guests who are avid golfers who’ve not stayed at a Hilton Garden Inn,” Jim Cone, Hilton Garden Inn vice president of marketing, said.

The objective is for business and leisure travelers to associate golf with the 370 hotels in the Hilton Garden chain and extend their weekend stays, according to Cone.

Hilton Garden is building awareness for the deal with print and online ads, along with signage in its hotel elevators and front desks.

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