Hilton and Martell Pair for Exclusive Auction
Hilton Hotels has partnered with cognac maker Martell in an auction that allows loyalty members to bid points for the “ultimate Martell experience.”
The package for two adults features accommodations at the private Martell Chateau de Chanteloup, gourmet meals prepared by Martell’s chef, exclusive tours, tasting experiences and other treats.
The points bid by the winning member will be donated to the Hilton HHonors Giving Back charitable organization of the winner’s choice. The bidding began Monday at the website and runs through Oct. 27.
The Giving Back program features more than 20 charities such as the World Wildlife Fund and the International Federation of Red Cross and Red Crescent Societies.
Hilton began the auction program two years ago and has offered members the chance to take vacations to exotic locations, attend special events like the Tony Awards and enjoy unique travel experiences such as helicopter rides by redeeming their points.
“Auctions have been one of the most exciting features that we’ve added to the HHonors program,” said Adam Burke, senior vice president of customer loyalty for Hilton Hotels Corp., in a statement.
Hilton HHonors is the guest loyalty program for more than 3,000 Hilton Family Hotels worldwide.
