Herbal Essences Launches ‘Hydralicious’ Promo
Procter & Gamble’s Herbal Essences is pitching its latest hair care products with a sweepstakes and instant-win game offering the chance to win a host of gift cards.
Visitors can register to win a $500 gift card to Everything But Water through March 31. Separately, plays can try their luck at an instant-win game by matching pairs of Herbal Essences Hydralicious products together. Winners selected at random will receive $25 gift cards to Victoria’s Secret, Gap Body, PiperLime and Teavana, as well as Herbal Essences products.
The promotion supports Herbal Essences new “hydralicious” line of hair care products. The collection features swirled shampoo scents and hydrating conditioner.
Online marketing supports the promotion, which ePrize is handling.
P&G is also offering an incentive. Visitors can earn a rewards voucher redeemable for a free haircut with the purchase of two bottles of Herbal Essences shampoo or conditioner through June 30. Customers enter the UPC codes from the bottles to qualify. TLC Marketing handles the offer.
