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Health Benefits Direct Acquires Insurance Administration Software Firm

Health Benefits Direct Acquires Insurance Administration Software Firm

Posted on October 3, 2007 by Chief Marketer Staff

Health Benefits Direct Corp. has paid $3 million in cash and stock for Atiam Technologies, an online insurance administration software provider. Atiam will operate as a wholly owned subsidiary of Health Benefits Direct.

Through Atiam, Health Benefits Direct plans to smooth connections between its online operations, agents and carriers.

The acquisition adds Aetna, Prudential and Nationwide Provident to Health Benefits Direct’s client roster. Though an online marketplace, Health Benefits Direct enables consumers to shop for health insurance, life insurance and related products.

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