Recently, we brought you a conversation with HBO Marketing VP Emily Giannusa on the network’s new apocalyptic series “The Last of Us,” whose two-year-long experiential strategy, among other things, helped garner an impressive number of eyeballs for the premiere. And that number is climbing as the show continues.
Here we explore a key stop along the series’ experiential journey—six screenings at New York City’s Angelika Film Center—where VIP influencers and fans entered an immersive, in-world experience resembling an outpost for the show’s revolutionary militia group, the Fireflies. Read up on all the creepy details here.
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