Harte-Hanks Offers Daily Telephone IT Leads
Harte-Hanks Inc. of San Antonio has launched a new daily lead generation service for targeting information technology buyers, with data gathered by telephone for 25 product categories.
Leads from the CI Technology database are gathered from telephone interviews with 60,000 IT buyers and influencers per month. The database tracks IT spending plans at nearly 700,000 business, government and institution sites in North America, South America and Europe.
Daily updates will provide specific details about what organizations plan to buy, as well their purchase timeframes, budget information and the business reasons for planned technology purchases.
The new daily lead service provides ongoing intent-to-purchase information for marketers. Some of the specific technology areas and types of IT projects planned that are tracked include server consolidation, storage area networks, telephone systems, disaster recovery and customer relationship management.
