Hanover Forms Alliance With HNC Internet Solutions

Posted on by Chief Marketer Staff

Cataloger Hanover Direct, Weehawken, NJ, has formed a technology alliance with HNC Internet Solutions, San Diego.

Under the agreement, HNC SelectCast technology will be used to execute Hanover-pioneered, proprietary applications to create targeted marketing offers and personalized customer-service programs. These proprietary programs will also be made available to third parties through Hanover’s Web services division.

In addition, Hanover has licensed a range of data-mining software, developed by HNC, to provide a “comprehensive program of attaining and retaining customers through automated behavior profiling on a customer-by-customer basis,” according to a statement.

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