Groupon Is Thinking of Hiring an Ad Agency
According to an Ad Age report, Groupon is pondering its selection of an ad agency to help with an upcoming ad campaign to help the daily-deals giant repair its image and stock price. Word is that the company is even considering something related to this year’s Super Bowl. How serious Groupon’s consideration of this move is or not, history isn’t on the company’s side. Running new ads could pump up Groupon’s marketing budget and would ruin its advantage of being an online company with low distribution costs. (Business Insider)
