Groupon Has Become More Than Daily Deals
Groupon used to be easy to turn your nose up at, but the company’s announcement of its Payments product changed things for this investor. He saw it as a signal that the company is diversifying its business and bulking up its competitive advantages. In other words, Groupon is becoming much more than just a daily-deals site. Its deals now have company in the form of Groupon Goods, Groupon Rewards, Groupon Payments, BreadCrumb and Savored. It also maintains competitive advantages like brand-name recognition and scale. (Seeking Alpha)
