Grey Direct has purchased database marketing company MarketData Solutions for an undisclosed sum.
The New York direct response agency will combine its existing unit, Grey Database Strategies, with MarketData Solutions which will retain its original name and operate as an independent unit of Grey Direct.
The company will be led by Ken Lomasney, current president worldwide; Michael Kryzston, who becomes president/North America; and Hogan Lee, MarketData Solutions director, Asia/Pacific.