Gray Television Inc. is acquiring technology interactive television technology to collect click data from TV viewers for advertisers. Viewers will be able to manage their own opt-in data.
Embedded set-top box technology from Backchannel Media Inc. will enable Gray Television to sell advertising on per click basis on 36 local TV stations, which reach approximately 7 million households.
Viewers were be able to click on small icons at the bottom of TV screens to
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