Google Wins May Without Bing in the Mix
Google unsurprisingly took the lion’s share of the U.S. search market in May, but will Bing’s popularity take a bit out of the search giant’s piece of the pie in June?
According to Nielsen MegaView Search, Google claimed 63.2 percent of searches in the U.S. in May, or 5.97 billion searches. This reflected year-over-year growth of 28.2 percent.
Yahoo! finished second with 17.2 percent of the market, or 1.63 billion searches in May. This reflected year-over-year growth of 22.3 percent.
MSN/Windows Live Search, without Bing, finished the month with 9.4 percent of the market, reflecting a 14.6 percent year-over-year decline.
AOL ended May with 3.9 percent of the market, while Ask.com held onto 2.2 percent of the market.
My Web (0.8 percent), Comcast (0.6 percent), Yellow Pages (0.4 percent), NexTag (0.3 percent) and AT&T Worldnet (0.2 percent) rounded out the list of the top 10 U.S. search providers in May.
A total of 9.44 billion searches were conducted in the U.S. in May, according to Nielsen.
Google was also the top parent company/division in May, in terms of total unique audience. It was followed by Microsoft, Yahoo!, AOL LLC, News Corp. Online, Facebook, InterActiveCorp, eBay, Amazon and Wikimedia Foundation, according to Nielsen.
In the U.S., the average sessions/visits per person in May was 59, while the average user visited 104 domains during the month.
The average Internet user visited 2,352 Web pages during the month of May, and the duration of each Web page viewed was 56 seconds. The PC time per person was 67:39:05.
Google was also the top search engine according to comScore qSearch. comScore pegged Google’s share in May at 65.0 percent, reflecting a 0.8 percentage point increase from 64.2 percent in April.
Yahoo! was second with 20.1 percent of the market, a 0.3 percentage point drop from 20.4 percent in April.
Microsoft, excluding Bing, was third with 8.0 percent of the market, a 0.2 percentage point decline from 8.2 percent in April.
Ask.com was fourth with 3.9 percent of the market, a 0.1 percentage point increase from April’s 3.8 percent share. AOL LLC finished fifth with a 3.1 percent share, a 0.3 percentage point drop from 3.4 percent in April.
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