Google Sites Still Dominates Online Video
Google’s dominance in online video seems to be as sure as its dominance in the search realm, if not more so. The latest figures released by comScore Video Metrix seem to lend some credence to this notion. Google Sites held onto its top spot on the list of top online video properties in the U.S., and even extended its lead.
In March 2008, Google Sites served up 4.36 billion videos viewed on its properties, which includes YouTube. This gave them a share of 38.0% for the month, a 2.6 point increase compared to the previous month. YouTube accounted for 98% of these videos viewed.
Fox Interactive Media ranked a distant second on the list with 478 million videos viewed, giving it a market share of 4.2%. Yahoo! Sites ranked third with 328 million videos viewed, giving it a share of 2.9%. Viacom Digital came in fourth with 249 million videos viewed, giving it a share of 2.2%.
Microsoft Sites (2.1%), Time Warner – Excl. AOL (1.4%), Disney Online (0.9%), ABC.com (0.9%), AOL LLC (0.9%), and ESPN (0.8%) rounded out the top 10.
A total of 11.5 billion online videos were viewed in the U.S. during the month of March. This was a 13% increase from February, and a 64% gain from March of 2007.
In terms of unique viewers, Google Sites still held its leadership position, drawing 85.7 million viewers in March, with each viewer watching an average of 50.9 videos during the month.
Fox Interactive Media was second with 54.3 million viewers, each watching an average of 8.8 videos. Yahoo! Sites attracted 37.5 million viewers, each watching an average of 8.7 videos.
Viacom Digital (26.6 million), Microsoft Sites (25.2 million), Time Warner – Excl. AOL (22.4 million), AOL LLC (21.9 million), Disney Online (12.2 million), ESPN (10.1 million), and CBS Corporation (9.5 million) rounded out the top 10.
For the month of March, there were 138.6 million viewers of online video in the U.S. Each viewed an average of 82.8 videos during the month. This number of online video viewers equated to 73.7% of the total Internet audience in the U.S. in March.
YouTube drew 84.8 million viewers by itself in March, and had 4.3 billion videos watched.
The average online video was 2.8 minutes long, and the average online video viewer watched 235 minutes of content during the month.
