Google is Top Parent Company, EA Online is Stickiest Brand
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The most recent figures released by Nielsen Online show that Google was the top parent company in October, while Electronic Arts Online was the stickiest brand.
- Google attracted 128.7 million users in October, with each user spending an average of 1:57:26 on its Web properties.
- Microsoft followed behind with 121.8 million users, with each spending an average of 2:35:43 on its sites.
- Yahoo! was third with 117.7 million users, with each spending an average of 3:22:08 on its pages.
- AOL LLC was fourth with 88.0 million users in October, but boasted the longest average time spent on its sites with 3:34:41.
- News Corp. Online, which includes MySpace, was fifth with 78.1 million users, followed by eBay with 60.5 million users, and InterActiveCorp, which includes Ask.com, with 60.1 million users.
- Electronic Arts Online was the stickiest brand in October, with the average user spending 9:40:46 on its pages. It attracted 12.7 million users to its site during the month.
- PokerStars.com was second with its users spending an average of 8:50:57 on its site during October. FullTiltPoker.com followed behind with its users spending an average of 7:44:40 on its site.
Source:
http://www.clickz.com/3631827
