Google is Stronger Than Ever

The most recent figures released by Hitwise show that Google’s dominance in search has reached its highest peak. During the four weeks ending March 29, 2008, Google attracted 67.25% of all queries in the U.S. This is up from 66.44% in February 2008, and reflects a rather large increase from March 2007’s 64.13% share.

The other major search engines remained rather stagnant. Yahoo! came in second with 20.29% of the market, a decline from February’s 20.59% share. It also reflected a noticeable drop off from last year’s 21.26% market share.

Meanwhile, MSN/Live handled 6.65% of all searches in the U.S. during March, a decline from February’s 6.95% share. This is also a considerable fall off from last year’s 9.01% market share.

Ask.com held on to a 4.09% market share, a slight decline from February’s 4.16% share, but an increase from March 2007’s 3.48% market share.

Hitwise notes that the other 46 search engines tracked by the company accounted for just 1.72% of all U.S. searches in March.

The report also takes a glance at U.S. category upstream traffic from search engines, and Google in particular. Health and Medical sites draw 45.10% of their traffic from search engines, and 29.80% from Google. Travel sites get 33.42% of their traffic from search engines, and 22.82% from Google.

Business and Finance sites drew 15% more traffic from search engines in March 2008 (18.17%) compared to March 2007, while the increase year-over-year from Google was 28%.

Sports and Entertainment sites also saw strong growth in the amounts of traffic drawn from search engines, and Google in particular. Travel sites saw its traffic from Google increase 21% from March 2007 to March 2008.

Source:

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googles_us_search_market_dominance.php