Google has introduced a host of improvements for businesses that use AdWords for its location targeting and location extensions. One of the improvements is airport targeting, which enables businesses to connect with potential customers on mobile, tablet or laptop devices in more than 350 airports worldwide. “With airport targeting, you can offer relevant, last-minute travel and entertainment opportunities, promote your mobile application to airport travelers, amplify interest in your in-airport campaigns, build your brands with mobile display ads, and much more,” according to Google. Also announced is that location extensions can now be displayed next to one-line sitelinks in text ads on desktop and laptop computers. Location extensions will continue to show with two-line and three-line sitelinks. Google is also enlarging the map panel that appears to the right of the top search results. AdWords now enables businesses to display their location extensions to people who are located nearby but not within their postal code. This will allow businesses to target potential customers who might be willing to travel farther to visit their establishment. Geo-targeting options have also been rolled out to more countries, including Argentina, Russia and Vietnam. Google is touting these new features in view of the holiday season. (Google Mobile Ads Blog)
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