Google Gobbles Up Lots of Time in Brazil, India
According to a recent comScore report, Google’s share of total minutes spent online is more than three times higher in Brazil and India, while users in other global markets use the search engine’s sites more than the average worldwide user.
ComScore notes that Google Sites ranked as the most visited Internet property in the world in July with 854 million unique visitors age 15 and older, which reflected an 18 percent year-over-year increase.
Of all the worldwide minutes spent online in July, 9.4 percent were spent on Google Sites, according to comScore.
In Brazil, however, 29.8 percent of the minutes spent on the Internet are spent on Google Sites, more than three times the worldwide average.
India follows close behind with 28.9 percent of its online minutes spent on the search giant’s sites.
Ireland is third on the list with a 15.9 percent share for Google Sites, followed by Singapore with 14.3 percent, Portugal with 13.3 percent, South Africa with 12.9 percent and Mexico with 12.8 percent.
Italy (12.4 percent), Austria (12.1 percent) and Denmark (12.1 percent) round out the top 10 list, according to comScore.
Alex Banks, managing director of comScore, finds it “interesting that the dynamics of Google usage would be so similar in Brazil and India given that the two markets are on opposite sides of the world and quite different culturally from one another.”
There are, however, commonalities between the two seemingly different countries, according to Banks. “Google’s prevalence in these markets can perhaps best be explained by the fact that the time at which these markets really began to develop and flourish was around the same time that Google was becoming a major player in the search landscape. As a result, Google became the dominant Internet brand in these markets and its success appears to have bled from search into other areas of the web like social networking.”
Google’s dominance in the Brazil and India markets go well beyond search. In Brazil, Google has a hold of 89.5 percent of the time spent in the search category, while its Orkut social network holds 96.0 percent of the time spent in that category. YouTube also holds 91.6 percent of the time spent in the multimedia category in Brazil.
In India, Google claims 88.4 percent of the time spent in the search category, while YouTube holds 82.8 percent of the time spent in the multimedia category in the country. Orkut (68.2 percent) and Google Maps (63.9 percent) both hold relatively large amounts of the time spent in their respective categories, according to comScore.
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