Squidoo, a new company formed by online marketing consultant Seth Godin, has selected ExactTarget to provide e-mail marketing systems.
Squidoo is a co-op of lenses, or Web pages, built by individuals. These lenses act as Web signposts, making it easier and faster for others to find detailed information.
All lenses will include ad words relative to each lens’s content, with royalties pooled and distributed among lensmasters, and a portion going to charity. In addition, Squidoo has arrangements with more than 700 affiliates to give lensmasters a way to sell recommended products on their lenses, earning the lensmaster a directly attributable royalty while splitting proceeds with Squidoo and a charity of their choice.
Network
