GM Licenses 4imprint to Serve Dealers
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by Chief Marketer Staff
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.
Dealers can have their own brand or any of six GM brands imprinted on items from roadmaps and key chains to T-shirts and mugs. The licensing deal, which began in October, opens 4imprint to do business with dealers who sell Cadillac, Chevrolet, Pontiac, GMC, Saturn and Buick vehicles.
Oshkosh, WI-based 4imprint hopes to jumpstart dealer orders with a sweepstakes awarding $1,000 worth of merchandise. Dealers provide contact information when they enter at the supplier’s Web site, bolstering 4imprint’s database of GM dealers. The sweeps runs through Dec. 15, handled in-house.
