Globe Trotting
APMA makes awards show a glitzy, international affair.
Anything called the Globes needs to be big.
That was the thinking at the Association of Promotion Marketing Agencies Worldwide, Stamford, CT, which next month will provide a taped Webcast of its first presentation of the Globes, the international awards program until this year known as the World PRO Awards of Excellence (and managed by PROMO).
The event will be held Oct. 16 outside Miami at the Turnberry Isle Resort as part of APMA’s annual conference. The black-tie affair will feature a number of special activities designed to enliven the ceremony and make it download-worthy after.
“This event is a showcase for the promotion industry, so we really need to shine,” says Gregorio Bennett, president of Los Angeles-based Luna Bacardi Group and the person putting the show together. “We should be competing with other great awards shows.”
To that end, Bennett promises an Academy Awards-style affair that will begin with a Margaritaville-themed cocktail party featuring harps and violins playing Jimmy Buffett tunes. The evening then takes on a Revival Meeting atmosphere with a 100-voice gospel choir lining the hallway to the presentation room.
The awards ceremony will feature an original music score, a highly recognizable voice as MC, and intermission performances by a renowned Spanish guitar player. The presentation will incorporate a variety of languages, “because this is meant to be an international event,” says Bennett.
The Webcast will premiere on Oct. 23 at 3 p.m. Eastern Standard Time on aspen-marketing.com, and will be available as a video-on-demand for one month.
The Globes recognize the best promotion marketing campaigns in 15 categories. Entries come from national or regional competitions around the world, including PROMO’s own PRO Awards 2000 here in the U.S.
