Gap Rolls Out Kids Casting Call for Models
Gap is back with a new search to find new baby and kid models for its brand.
The retailer has teamed up with Kodak and its EasyShare Gallery with a national contest asking people to submit online photos of children aged four and under. The promotion gives children the chance to star in an upcoming babyGap and GapKids campaign.
People can upload photos to Gap.com/CastingCall through Oct. 24. A panel of judges will narrow the entries down to 20 finalists 10 babies and 10 children. Each will fly to San Francisco to participate in a Gap photo shoot and receive a prize package, including gifts from the retailer and Kodak gallery.
People can vote on the finalists starting Nov. 20 through Dec. 15. Winner will be selected in late December and announced in January.
Four winners will be selected: a baby boy and girl for babyGap and one girl and one boy for Gap Kids. They will be featured in the store windows nationwide, have an appearance on the “Rachael Ray Show” and win a year’s supply of clothing and a Kodak digital camera.
This is the second time Gap has launched a photo contest to find children to feature in its advertising campaign. Last year’s search generated more than 360,000 entries, the company said.
Online materials and in-store signage support the babyGap contest. EPrize handles contest administration, photo uploads and voting.
