Gap Casting Call Nets Over 800,000 Entries
Gap has narrowed down its search for baby and kid models to represent its brand, and is asking customers for their help to choose the winners.
The retailer hand picked 20 children from a pool of more than 800,000 entries in its
latest search to find the next faces of babyGap and GapKids.
People can vote for their favorite at http://www.gap.com/castingcall through Dec. 15.
The search was part of a national contest Gap launched in October with Kodak and its EasyShare Gallery Promo Xtra, Oct. 2, 2007).
Four winners will be selected: a baby boy and girl for babyGap and one girl and one boy for Gap Kids. Each will be featured in the windows of babyGap and GapKids stores nationwide next year, win a year’s supply of clothes and earn an appearance on the “Rachael Ray Show.”
EPrize handles the contest administration and voting.
