Gap Casting Call Gets 326,000 Votes
About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign.
The winners in the third annual Casting Call contest are: Jaci Rae, 3, of New Jersey, Caleb, 3, and Jovana, 10, both of Illinois and Kellen, 8, of Florida. Chosen among 20 finalists based on consumer votes, the four are featured in babyGap and GapKids stores windows nationwide through Feb. 16. In addition they each received a year’s supply of clothing from babyGap or GapKids and $450 worth of photo gifts from Snapfish by HP.
“This year’s contest was bigger than ever before—we had more entries, more participation with in-store photo events, more buzz and tougher choices to make when it came time to select the finalists out of so many adorable kids,” Pam Wallack, president of babyGap, GapKids and GapMaternity, said in a statement.
During the contest, Gap hosted 40 photo-taking events at babyGap and GapKids stores nationwide offering parents the chance to have a free professional photo taken of their child. Nearly 900,000 entries were received, the largest number since the contest began three years ago, Gap said.
Visitors can view the winning images. The contest launched in September with Snapfish by HP.
A Squared Group and SS&K Public Relations handled the promotion and ePrize administered the contest.
