FTC to Lead Generators Using Robocalls: We’re Looking for You
The Federal Trade Commission (FTC) held a one-day summit Thursday on the topic of robocalls.
“Robocalls: All the Rage” covered the whole gamut of robocalling-related topics, from the formative days of telephonic technology, to the rise of VoIP, to the laws regarding robocalls, to the call-blocking technology available today, among many others. While there were many takeaways, the message for lead generators using robocalls was clear: the FTC is working hard to find you.
The majority of the discussion regarding lead generators and their place in the robocalling ecosystem came during the third session of the day, “The Law: What is the law surrounding robocalls? How is it enforced? What are the limitations and challenges? What does all of this mean for consumers?” During the Q&A portion, Will Maxson, program manager for Do Not Call enforcement for the FTC and one of the panelists, answered a question on why “Rachel” is still calling consumers and why enforcement is so challenging. (If you’re happily unfamiliar with Rachel, see this video on the poster child of robocalling.)
In response to this question, Maxson talked about how easy it is for lead generators to use robocalling for their gain. He pointed out that all a lead generator needs to get started is a computer, Internet connection and autodialer.
